The most recent research study from Counterpoints Market Monitor service has revealed that mobile phone shipments in India fell 51% year-over-year in Q2 2020 to around 18 million systems. Based on the marketplace research study business, the across the country lockdown imposed by the Indian government to suppress the spread of COVID-19 caused zero shipments in the month of April.
Commenting on the sharp decline in smart device shipments in India during the quarter, Prachir Singh, senior research study expert at Counterpoint Research stated:
The COVID-19 pandemic wiped-out practically 40 days of production as well as the sales of smart devices due to the nation-wide lockdown. Throughout May, the federal government enabled stores to open and online channel shipments for non-essential items. As an outcome, the market experienced a rise in sales as the lockdown limitations were slowly lifted. The quarter was therefore spoiled by both demand and supply restrictions which led OEMs to rethink their go-to-market techniques. On the supply side, the factories were shut down in April and started running in May, which led to supply shortages for some manufacturers. Some brands kept the supply of their items by importing totally put together handsets. Furthermore, the last week of the quarter saw parts being held up at customizeds, which also affected the supply chain.
Comparable to the U.S. smart device market, the Indian market likewise recuperated in June, although it did sign up a slight 0.3% decrease year-over-year. Counterpoint Research also claims that the share of Chinese brand names in India declined from 81% in Q1 2020 to 72% in Q2 2020.
Xiaomi continued to dominate the Indian market in the second quarter, with a market share of 29%. Samsung held the 2nd position during the April-June duration in India, increasing its share to 26% from 16% in the previous quarter. Vivo, which exceeded Samsung as the second-largest smartphone brand name in the nation in Q1 2020, slipped to the 3rd position in the second quarter.
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As an outcome, the market witnessed a surge in sales as the lockdown limitations were gradually raised. Comparable to the U.S. smart device market, the Indian market also recovered in June, although it did register a minor 0.3% decline year-over-year. Xiaomi continued to dominate the Indian market in the 2nd quarter, with a market share of 29%.