Meet Business Insider’s 10 execs transforming the advertising and media industries

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Hi! Welcome to the Insider Advertising daily for September 11. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Send me feedback or tips at [email protected]

First, we’re looking for nominations for the rising stars of brand marketing. Submit nominations here by Monday.

Today’s news: The 10 people transforming advertising and media, QR codes return from the dead, and a look at how Amazon’s ad business is poised to grow.


2020 was supposed to be a blockbuster year for media and advertising, but the challenges have only accelerated the industry transformation

  • The executives are working to solve big problems like helping marketers navigate the future of ad targeting, streaming, and the rise of direct-to-consumer brands.

Read the full story here.

QR codes are defying skeptics and making a comeback, with big brands including Burger King, CVS, L’Oréal, and Walmart jumping on board

  • Platforms like Instagram, Snapchat and Pinterest have also rolled out their own versions of QR codes while Chinese apps Tencent and Alibaba are putting standards around the technology.
  • “QR codes allow you to put a digital experience on a physical surface, and become pretty important tools in a world where more consumers are going digital and contactless,” said Jason Goldberg, chief commerce strategy officer at Publicis. 

Read the full story here.

These charts show how Amazon’s ad business could surge even higher thanks to its pandemic-fueled rise in grocery and household sales

  • Amazon’s ad business has benefitted from the boom of consumer-packaged goods brands selling their products online due to the pandemic.
  • The firm estimates Amazon could add $12 billion in additional advertising revenue if the company’s able to capture just 1% of the total ad and trade spend by CPG companies.

Read the full story here.

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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