Hi! Welcome to the Insider Advertising daily for September 11. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Send me feedback or tips at [email protected]
First, we’re looking for nominations for the rising stars of brand marketing. Submit nominations here by Monday.
Today’s news: The 10 people transforming advertising and media, QR codes return from the dead, and a look at how Amazon’s ad business is poised to grow.
2020 was supposed to be a blockbuster year for media and advertising, but the challenges have only accelerated the industry transformation
- The executives are working to solve big problems like helping marketers navigate the future of ad targeting, streaming, and the rise of direct-to-consumer brands.
QR codes are defying skeptics and making a comeback, with big brands including Burger King, CVS, L’Oréal, and Walmart jumping on board
- Platforms like Instagram, Snapchat and Pinterest have also rolled out their own versions of QR codes while Chinese apps Tencent and Alibaba are putting standards around the technology.
- “QR codes allow you to put a digital experience on a physical surface, and become pretty important tools in a world where more consumers are going digital and contactless,” said Jason Goldberg, chief commerce strategy officer at Publicis.
- Amazon’s ad business has benefitted from the boom of consumer-packaged goods brands selling their products online due to the pandemic.
- The firm estimates Amazon could add $12 billion in additional advertising revenue if the company’s able to capture just 1% of the total ad and trade spend by CPG companies.
This content was originally published here.